A Closer Look at Advertising: Utilizing Twitter

Let me just get it out there now: I have a history with this idea.  Active Worlds doesn't have a very big presence on the Twitter scene, but I think we get fair use out of it. Flagg's twitter feed, for example, currently boasts 77 followers as well as having the feed displayed on several websites, such as this one.  SW City Interactive has had its own 'Switter' feed integrated for a couple of years now that is actually fairly popular around town.

Twitter gets a bad rap sometimes for over-emphasizing the insignificant, but when you're dealing with virtual worlds the potential for rapidly changing or spontaneous events makes a quick and easy solution like Twitter a desirable tool to keep on our belt.

SW City Interactive users can post messages to @SwitterSWI via kwout

Content creators in Active Worlds stand to benefit from the use of Twitter in a couple of ways.  The first is its ease: everything has been done for you.  You don't have to design a website, you don't have to pay anyone; you've just got to set it up and go.  140 characters or less, preferably.  Twitter, or any social media situation really, is a quick platform for providing quick updates to people who are interested in the same things you are.  If you already have a good following, this is cake!  If you don't, it isn't to hard to spread the word. :)  Read on!